How and why we use your personal data<\/h2><\/div>
Under data protection law, we can only use your personal data if we have a proper reason, eg:<\/p>\n
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where you have given consent<\/li>\n
to comply with our legal and regulatory obligations<\/li>\n
for the performance of a contract with you or to take steps at your request before entering into a contract, or<\/li>\n
for our legitimate interests or those of a third party<\/li>\n<\/ul>\n
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see \u2018How to contact us<\/strong>\u2019 below).<\/p>\n
The table below explains what we use your personal data for and why.<\/p>\n<\/div>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
What we use your personal data for<\/th>\n Our reasons<\/th>\n<\/tr>\n<\/thead>\n
Create and manage your account with us<\/td>\n To perform our contract with you or to take steps at your request before entering into a contract<\/td>\n<\/tr>\n
Providing products AND\/OR services to you<\/td>\n To perform our contract with you or to take steps at your request before entering into a contract<\/td>\n<\/tr>\n
To enforce legal rights or defend or undertake legal proceedings<\/td>\n Depending on the circumstances:<\/p>\n
\u2014to comply with our legal and regulatory obligations<\/p>\n
\u2014in other cases, for our legitimate interests or those of a third party, ie to protect our business, interests and rights or those of others<\/td>\n<\/tr>\n
Customise our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website<\/td>\n Depending on the circumstances:<\/p>\n
\u2014your consent as gathered eg by the separate cookies\u00a0tool on our website]see \u2018Cookies\u2019<\/strong>\u2019 below<\/p>\n
\u2014where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price<\/td>\n<\/tr>\n
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes. This helps us to understand how people use our website so that we can make it more intuitive or to check our website is working as intended<\/td>\n Depending on the circumstances:<\/p>\n
\u2014your consent as gathered eg by the separate cookies\u00a0tool on our website-see \u2018Cookies\u2019<\/strong>below<\/p>\n
\u2014where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price<\/td>\n<\/tr>\n
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products AND\/OR services or other important notices<\/td>\n Depending on the circumstances:<\/p>\n
\u2014to comply with our legal and regulatory obligations<\/p>\n
\u2014in other cases, for our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price<\/td>\n<\/tr>\n
Protecting the security of systems and data<\/td>\n To comply with our legal and regulatory obligations<\/p>\n
We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and\/or us<\/td>\n<\/tr>\n
Statistical analysis to help us manage our business, eg in relation to our financial performance, customer base, product range or other efficiency measures<\/td>\n For our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price<\/td>\n<\/tr>\n
Updating and enhancing customer records<\/td>\n Depending on the circumstances:<\/p>\n
\u2014to perform our contract with you or to take steps at your request before entering into a contract<\/p>\n
\u2014to comply with our legal and regulatory obligations<\/p>\n
\u2014where neither of the above apply, for our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about existing orders and new products<\/td>\n<\/tr>\n
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, eg to record and demonstrate evidence of your consents where relevant<\/td>\n To comply with our legal and regulatory obligations<\/td>\n<\/tr>\n
Marketing our services to existing and former customers<\/td>\n For our legitimate interests or those of a third party, ie to promote our business to existing and former customers<\/p>\n
See \u2018Marketing<\/strong>\u2019 below for further information<\/td>\n<\/tr>\n
External audits and quality checks, eg for the audit of our accounts<\/td>\n For our legitimate interests or a those of a third party, ie to maintain our accreditations so we can demonstrate we operate at the highest standards<\/td>\n<\/tr>\n
To share your personal data with members of our group and third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency<\/p>\n
In such cases information will be anonymised where possible and only shared where necessary<\/td>\n
Depending on the circumstances:<\/p>\n
\u2014to comply with our legal and regulatory obligations<\/p>\n
\u2014in other cases, for our legitimate interests or those of a third party, ie to protect, realise or grow the value in our business and assets<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
See \u2018Who we share your personal data with<\/strong>\u2019 for further information on the steps we will take to protect your personal data where we need to share it with others.<\/p>\n<\/div>
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What we use your personal data for<\/th>\n	Our reasons<\/th>\n<\/tr>\n<\/thead>\n
Create and manage your account with us<\/td>\n	To perform our contract with you or to take steps at your request before entering into a contract<\/td>\n<\/tr>\n
Providing products AND\/OR services to you<\/td>\n	To perform our contract with you or to take steps at your request before entering into a contract<\/td>\n<\/tr>\n
To enforce legal rights or defend or undertake legal proceedings<\/td>\n	Depending on the circumstances:<\/p>\n \u2014to comply with our legal and regulatory obligations<\/p>\n \u2014in other cases, for our legitimate interests or those of a third party, ie to protect our business, interests and rights or those of others<\/td>\n<\/tr>\n
Customise our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website<\/td>\n	Depending on the circumstances:<\/p>\n \u2014your consent as gathered eg by the separate cookies\u00a0tool on our website]see \u2018Cookies\u2019<\/strong>\u2019 below<\/p>\n \u2014where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price<\/td>\n<\/tr>\n
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes. This helps us to understand how people use our website so that we can make it more intuitive or to check our website is working as intended<\/td>\n	Depending on the circumstances:<\/p>\n \u2014your consent as gathered eg by the separate cookies\u00a0tool on our website-see \u2018Cookies\u2019<\/strong>below<\/p>\n \u2014where we are not required to obtain your consent and do not do so, for our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price<\/td>\n<\/tr>\n
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products AND\/OR services or other important notices<\/td>\n	Depending on the circumstances:<\/p>\n \u2014to comply with our legal and regulatory obligations<\/p>\n \u2014in other cases, for our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price<\/td>\n<\/tr>\n
Protecting the security of systems and data<\/td>\n	To comply with our legal and regulatory obligations<\/p>\n We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and\/or us<\/td>\n<\/tr>\n
Statistical analysis to help us manage our business, eg in relation to our financial performance, customer base, product range or other efficiency measures<\/td>\n	For our legitimate interests or those of a third party, ie to be as efficient as we can so we can deliver the best service to you at the best price<\/td>\n<\/tr>\n
Updating and enhancing customer records<\/td>\n	Depending on the circumstances:<\/p>\n \u2014to perform our contract with you or to take steps at your request before entering into a contract<\/p>\n \u2014to comply with our legal and regulatory obligations<\/p>\n \u2014where neither of the above apply, for our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about existing orders and new products<\/td>\n<\/tr>\n
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, eg to record and demonstrate evidence of your consents where relevant<\/td>\n	To comply with our legal and regulatory obligations<\/td>\n<\/tr>\n
Marketing our services to existing and former customers<\/td>\n	For our legitimate interests or those of a third party, ie to promote our business to existing and former customers<\/p>\n See \u2018Marketing<\/strong>\u2019 below for further information<\/td>\n<\/tr>\n
External audits and quality checks, eg for the audit of our accounts<\/td>\n	For our legitimate interests or a those of a third party, ie to maintain our accreditations so we can demonstrate we operate at the highest standards<\/td>\n<\/tr>\n
To share your personal data with members of our group and third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency<\/p>\n In such cases information will be anonymised where possible and only shared where necessary<\/td>\n	Depending on the circumstances:<\/p>\n \u2014to comply with our legal and regulatory obligations<\/p>\n \u2014in other cases, for our legitimate interests or those of a third party, ie to protect, realise or grow the value in our business and assets<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n See \u2018Who we share your personal data with<\/strong>\u2019 for further information on the steps we will take to protect your personal data where we need to share it with others.<\/p>\n<\/div> <\/div><\/div><\/div><\/div><\/div>

Changes to this privacy policy<\/h2><\/div>
We may change this privacy policy from time to time\u2014when we make significant changes we will take steps to inform you, for example via email.<\/p>\n<\/div>
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What this policy applies to<\/h2><\/div>
This privacy policy relates to your use of our website only.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
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